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July/August 2007 Issue
Providing Wisdom in Building a Sustainable Future


The Green Select initiative will be visible on products starting October 1st with materials explaining a commitment to making "the earth friendly choice."



CCA Global Pledges to Go Green

CCA Global Partners has made a pledge to be an environmentally-conscious company. This fall, CCA Global will launch the "Green Select" initiative, committing to better the environment through its relationships with its member community, suppliers and employees. CCA Global divisions Carpet One Floor & Home, Flooring America, ProSource and Stone Mountain/GCOlThe Floor Trader outlined the Green Select initiative to its members at company conventions held this week in Cincinnati.

"Today we are facing numerous environmental challenges, including global warming, energy deficiency and the depletion of our natural resources," noted CCA Global Partners co-CEO Howard Brodsky. "Though we may not see the affects today, we must always be thinking to the future. Through Green Select, CCA Global Partners is dedicated to acting as an environmentally responsible company at every level of our business operations."

To show their level of commitment to this new green initiative, CCA Global has partnered with the Arbor Day Foundation to plant one tree for every convention attendee. Brodsky explained that this donation will aid in the reforestation efforts needed as a result of the recent wildfires in the western part of the U.S.

The Green Select initiative will be visible in Carpet One Floor & Home, Flooring America, ProSource and Stone Mountain/GCOlThe Floor Trader locations starting October 1. Consumers will see point-of-purchase materials explaining the store's commitment to making "the earth friendly choice" - the initiative's tag line - and products marketed as "green selections."

CCA Global Partners is a privately held company established in 1984 as Carpet Co-op of America. This cooperative was created to help independently owned carpet retailers achieve better buying power. Over the years, CCA Global has capitalized on its management and marketing expertise to expand successfully into other diverse industries, including mortgage banking, lighting products, formalwear, and biking.

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